GLCM — Enrollment Marketing Campaign

Client: Guiding Light Christian Montessori · Ashburn, Virginia

Introduce a faith-centered Montessori school to local families and help parents take the next step toward an inquiry or school visit.

The engagement connects the school’s identity, programs and enrollment message across campaign creative, social advertising and paid search.

Help families see the school. Give them a clear next step.

SMD’s creative direction builds the campaign around the questions parents bring to an early-learning decision: the environment, the care, the educational approach and the sense of belonging.

Founding-family enrollment, infant care and opening-event messages work together within the school’s navy-and-gold identity, with clear invitations to inquire, explore or visit.

Campaign strategy and creative direction: Asher Eric
SMD Creative Solutions

• Enrollment campaign strategy and parent-facing messaging.
• Advertising graphics, social formats and short-form video production.
• Meta Ads campaign management and lead-generation activity.
• Google Search Ads campaign management.
• Performance reporting, creative updates and ongoing optimization.

The selected work includes founding-family enrollment designs, infant-care creative, a school cover, an opening-event banner and four campaign reels.

Original Meta enrollment ad · September 28–October 4, 2026

The supplied campaign report records 9 Meta-attributed inquiries, 2,898 accounts reached and an average $9.42 media cost per inquiry. The same ad recorded 104 link clicks.

These figures describe one early Meta ad, not the full ongoing engagement. Replacement-ad and Google Search results are excluded. Inquiries are lead-form results; confirmed enrollment outcomes are not established by this report.

The engagement remains ongoing, with reporting and creative development supporting the next stage of the campaign.