Work

Proof that shows how SMD thinks.

Selected projects across cinematic storytelling, creative direction and digital experiences. Explore the finished work and the thinking behind it.

Spec

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The Fizz Control Room | Coca-Cola Spec Ad

A 45-second independent Coca-Cola spec ad by Asher Eric. Inside an imagined fizz control room, a crew of bubble characters turns a familiar refreshment moment into a playful cinematic mission.

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Spec

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Biryani Grill | Independent Ad Concept

A 15-second restaurant advertising concept inspired by Biryani Grill in Ashburn, Virginia. Created by Asher Eric for SMD Creative Solutions, the film brings together steaming biryani, tandoor fire, food close-ups and a shared dining scene.

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Client Work

Generate Demand

GLCM — Enrollment Marketing Campaign

An ongoing enrollment marketing engagement for Guiding Light Christian Montessori in Ashburn, Virginia. SMD brings campaign strategy, creative direction, video and graphic production, Meta Ads, Google Search Ads and reporting together around the parent inquiry journey.

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Client Work

Build Trust

America 250: One Nation Under God

A commissioned anniversary film for The Guiding Light USA, sharing the NGO’s message of faith, prayer and community without an on-camera spokesperson. Creative direction and production by Asher Eric for SMD Creative Solutions.

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Spec

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Yahaira Orange Juice

A playful animated advertising demo that brings Yahaira orange juice into a young footballer’s world. Created by Asher Eric for SMD Creative Solutions.

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SMD Original

Create Something Unforgettable

SAMSON: ONE MORE TIME

A cinematic proof of concept exploring Samson’s strength, betrayal, captivity and final prayer. Created and directed by Asher Eric for SMD Creative Solutions.

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SMD Creative Solutions — The Living Creative System

SMD Original

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SMD Creative Solutions — The Living Creative System

SMD redesigned its own company website as a living proof of the studio's thinking — combining strategy, cinematic visual direction, outcome-led navigation, CMS architecture, responsive interaction, and conversion design into one coherent digital system.

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SMD Client Portal — From First Brief to Final Approval

SMD-Owned Property

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SMD Client Portal — From First Brief to Final Approval

Designed and developed in-house by SMD Creative Solutions. A live, installable client portal that brings project requirements, assets, conversations, approvals, reports, and invoices into one branded workspace.

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